Understanding Active Ingredients And Layering Technique

Written by Kinnari Ashar29th Jun 2023

Understanding Active Ingredients and Layering Technique

Understanding active ingredients and the layering technique is your secret weapon for achieving flawless skin. Active ingredients are the powerhouse components in skincare products that deliver tangible benefits to your skin. When infused into a serum, they become even more potent and effective. By layering different active ingredients, you can create a custom skincare routine that targets your specific concerns. In this article, we will explore which serum is best for face with popular ingredients like retinol, hyaluronic acid, vitamin C, and more, understanding their benefits and how they interact with your skin. We will also discuss how to maximize the potential of your serums through effective layering techniques. Get ready to elevate your skincare routine and unlock the secrets to healthier, glowing skin.

Understanding Active Ingredients and Layering Techniques: The Basics

Serums have become a game-changer in skincare, offering concentrated doses of potent ingredients that can address specific skin concerns effectively. From combating signs of ageing to tackling acne and hyperpigmentation, serums deliver remarkable results.

To make the right choice, it's important to understand how different active ingredients work and their targeted effects on your skin. We will provide insights into the benefits of various active ingredients and guide you in selecting the best serum for your unique needs.

Understanding Active Ingredients and Layering Techniques

1. Understanding Active Ingredients

Maximising Your Serum: Understanding Active Ingredients and Layering Techniques

When it comes to facial serums, understanding the active ingredients is key to finding the perfect match for your skin. Let's explore some common active ingredients and their specific benefits. Hyaluronic acid, for example, is a hydration powerhouse, replenishes moisture and plumps the skin. Vitamin C brightens and evens out the complexion while providing antioxidant protection. Retinol is renowned for its anti-ageing properties, helping to reduce the appearance of wrinkles and fine lines. Niacinamide works wonders for controlling oil production and minimizing the appearance of pores. And peptides can boost collagen production, promoting firmness and elasticity.

You can experience fresh and plump skin with Lakmé Absolute Hydra Pro Serum. This lightweight and fast-absorbing formula is enriched with powerful ingredients like HA-Penta Complex, Hyaluronic Acid, Pentavitin, and Glycerine. The serum melts into your skin, smoothing texture and boosting hydration. Hyaluronic Acid acts as a sponge, moisturizing up to 1,000 times its weight in water for supple and smooth skin. Pentavitin strengthens the skin barrier for long-term hydration, while Glycerine leaves your skin soft and smooth.

2. Layering Techniques for Maximum Efficacy

Maximising Your Serum: Understanding Active Ingredients and Layering Techniques

Now that you know about the active ingredients, let's talk about layering techniques for maximum efficacy. Applying serums in the correct order is crucial to ensure optimal absorption and results. As a general rule, start with the thinnest consistency serum and work your way up to the thickest. This allows each serum to penetrate the skin effectively without any interference. So, make sure to follow the proper order in your skincare routine to make the most of your serums.

3. Serums for Targeted Results

Maximising Your Serum: Understanding Active Ingredients and Layering Techniques

To supercharge your skincare routine, consider combining serums with complementary active ingredients. This approach allows you to address specific skincare concerns more effectively. For hydration, pair a hyaluronic acid serum with a ceramide-based serum for maximum moisture retention. If brightening is your goal, try layering a vitamin C serum with a niacinamide serum to achieve a radiant complexion. And for anti-ageing benefits, consider combining a retinol serum with a peptide-rich serum to promote collagen synthesis and firmness. By customizing your serum combinations, you can target your unique skincare needs.

If you are looking for the best vitamin C serum for face, try out the Lakme 9 to 5 Vitamin C+ Facial Serum. Enriched with Kakadu Plum, a rich source of Vitamin C, this lightweight serum fights multiple skin concerns like ageing, pollution, and sun damage. Its antioxidant-rich formula reduces skin dullness, promotes a healthy skin barrier, and improves texture.

Pair it up with Simple 10% Niacinamide Booster Face Serum, the best face serum for all skin types. With 10% active Niacinamide, this serum is designed to rejuvenate your skin by tackling past damage and protecting against future threats. It strengthens the skin barrier, locks in moisture, and improves elasticity, giving you a more even skin tone and texture. The infusion of 1% Pro-vitamin B5 provides deep hydration, while Niacinamide unclogs pores and reduces dark spots.

4. Optimal Serum Application

Maximising Your Serum: Understanding Active Ingredients and Layering Techniques

To ensure proper absorption and effectiveness, let's discuss some practical tips for applying serums. Begin by cleansing your face thoroughly to remove any impurities. Then, apply a few drops of serum onto your fingertips and gently pat it onto your skin, focusing on areas of concern. This tapping motion helps the serum penetrate deeper into the skin. You can also enhance the experience by using facial tools like jade rollers or gua sha stones to massage the serum into your skin, promoting better circulation and absorption.

5. Incorporating Serums into Your Skincare Routine

Maximising Your Serum: Understanding Active Ingredients and Layering Techniques

Now that you know how to apply serums effectively, let's incorporate them into your daily skincare routine. In the morning, after cleansing, apply a vitamin C serum to protect against free radicals and promote a glowing complexion. Follow it with a hyaluronic acid serum for hydration and a lightweight moisturiser to seal in the benefits. In the evening, after cleansing, use a retinol serum to stimulate cell turnover and diminish signs of ageing. Layer it with a peptide serum for added firmness and finish with a nourishing night cream to keep your skin hydrated while you sleep.

The Lakme Absolute Youth Infinity Serum is the best retinol serum for face. This powerful anti-ageing serum features luminising pearls that instantly brighten your complexion and reduce spots, blemishes, and wrinkles. The Insta Collagen boosters tighten your skin and improve elasticity. With 89% Pure Pro-Retinol C Complex, it helps achieve firmer, more youthful skin.

6. Common Mistakes to Avoid

Maximising Your Serum: Understanding Active Ingredients and Layering Techniques

As you navigate the world of serums, it's important to avoid some common mistakes. Using too much product can be counterproductive and may lead to irritation. Remember, a little goes a long way with serums. Additionally, be cautious about mixing incompatible ingredients. Some combinations may cancel out each other's benefits or cause adverse reactions. Lastly, proper storage is essential to maintain the efficacy of your serums. Store them in a cool, dark place away from direct sunlight to prevent degradation.

By incorporating serums into your daily skincare routine and following proper application techniques, you're on your way to radiant, healthy skin. So, embrace the power of active ingredients and layering techniques, and enjoy the transformative benefits that serums can bring to your skincare journey.

FAQs about Maximising Your Serum

How do active ingredients in serums benefit the skin?

Active ingredients in serums are specifically formulated to address various skin concerns such as hydration, brightening, anti-ageing, and more. They deliver potent ingredients directly to the skin, providing targeted benefits and promoting healthier, more radiant skin.

Can I combine multiple serums together?

Yes, you can combine multiple serums together to create a customized skincare routine. By layering serums with complementary active ingredients, you can enhance their effects and target specific skincare concerns effectively.

Can serums be used with other skincare products?

Yes, serums can be incorporated into your existing skincare routine. After cleansing and toning, apply serums and allow them to absorb fully before proceeding with moisturisers, sunscreens, or other products.

Written by Kinnari Ashar on 29th Jun 2023

A beauty and food enthusiast with a decade of writing experience, Kinnari treats her skincare routine like a sacred ritual and views a gourmet meal as a daily necessity. Balancing her time between uncovering the latest beauty trends and taste-testing culinary delights, she’s always up for trying new products or savouring a delicious dish.

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Unilever sometimes collects data related to your health such as allergies, pregnancy or skin type to send you tailored ads and relevant promotions. Unilever only collects and uses this personal data where you have provided us with your consent for us to do so. In some instances, you may have requested services or products that do not directly involve the collection of any special categories of data, but may imply or suggest your religion, health or other special categories of data.

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Unilever collects expectant mothers’ due dates in its Zwitsal or Baby Dove newsletter sign-up page. It may also place cookies on the sign-up page which capture this information too. This data is then used to create an audience of expectant mothers to receive online advertising from relevant Unilever brands. For more information on Unilever’s profiling activities, please refer to the relevant section;

Similarly, Unilever collects personal data related to consumers’ allergies to provide consumers with ads and promotions for products which are relevant to their needs.

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We also create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments.

Additionally, Unilever processes your personal data also using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data.

We collect, process and disclose your personal data for the following purposes:

To process your payments, if you purchase our products, to provide you with your order status, deal with your enquiries and requests, and assess and handle any complaints;
To process and answer your inquiries or to contact you to answer your questions and/or requests;
To develop and improve our products, services, communication methods and the functionality of our websites;
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For internal training and quality assurance purposes;
To understand and assess the interests, wants, and changing needs of consumers, to improve our website, our current products and services, and/or developing new products and services; and

To provide personalised products, communications and targeted advertising as well as product recommendations to you.

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Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

In some cases, we rely on legitimate interest for processing your personal data. A legitimate interest could exist for example, when you sign up for a loyalty scheme with one of our brands and we use the personal data collected to conduct data analytics to improve our products or services. This ground will only be used where it is necessary to achieve a legitimate interest, for example to assist in the performance of a contract, or to optimise a service, and does not outweigh your rights as an individual. This legal basis will only be relied upon where there is no less intrusive way to process your personal data. We can assure you that if legitimate interest is used as a ground for processing your personal data, we will keep a record of this and you have the right to ask for this information.

We process your personal data to perform a contract to which you are or will be a party. For example, we need to process your personal data to deliver a product or a service you bought, to allow you to take part in one of our competitions, or to send you samples that you have requested.

We also process your personal data when we have a legal obligation (e.g., tax or social security obligations) to perform such processing. For example, a court order or a subpoena may require us to process personal data for a particular purpose, or we may be compelled to process personal data to report suspicious transactions under the local anti-money laundering rules.

Profiling

Unilever uses your personal data to build profiles. We create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments. These segments are used by Unilever to personalise the website and our communications to you (such as showing relevant content to you when you visit our site or in a newsletter to you), and to display relevant offers and advertisements from the Unilever brands on the Unilever sites, and via third-party websites. The segments can also be used for third-party campaigns on the Unilever sites. Unilever profiles your data where you have provided consent for us to do so; for example, accepting the setting of cookies on your browser online or signing up for email newsletters from one of our brands.

You can withdraw your consent to prevent your personal data being used this way at any time using the manage cookies section of our Cookie Notice or unsubscribing to the use of your email address if you have logged into one of our websites or signed up to any marketing newsletters.

By way of example –

Unilever collects data, with your consent, from:
- Our websites about what you view and the way you interact with our content;
- Our digital display advertising that we serve to you on social platforms and other publisher’s websites; and
- Forms you fill in online and send to us about what your interests are.
We also track the products you buy when you click on one of our display adverts and go on to purchase something from a selection of our retail partners.
If you have asked to receive emails or SMS communications from us, we track whether you open, read or click on the content to see what you are interested in so that we can give you more content that we think you are more likely to enjoy.
We use this data to profile your likes and dislikes. For instance, if we see that you are regularly viewing Vegan recipes on our “Recipedia” website, and you have opted in to receiving emails from us, we might give you an update on the new Vegan recipes that have just hit the site for your interest, or we may tailor our web content when you visit towards things we think you’ll be most interested in.
Based on this profile information, we may also give you advertising that we think you will like and want to see as you view content from us or from our network of publishers that we advertise with. Sometimes, with your consent, we may use your current location to serve advertising to you that is to do with promotions or events that are happening nearby that we think you might be interested in.
We may also use information you have provided to selected third-parties and consented to be shared, like your age, gender, life stage, lifestyle and wider interests to identify people who we think will have similar interests to you and who we believe will be interested in similar advertising.

Automated decision-making

In some instances, Unilever processes your personal data using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data. For example:

Unilever uses game simulations of science-based behavioural assessments and data science techniques to assess prospective employees. Candidates are required to play a set of games and the behavioural patterns exhibited during gameplay are assessed by a Unilever customised algorithm to predict the candidate’s potential for a specific role. This algorithm is regularly tested to ensure it remains fair, effective and unbiased.

We will not make decisions based solely on automated decision making that have significant impact on you. If we do so we notify you and provide you with clear information about our decision to rely on automated processing to make our decision and our lawful basis for doing so. For example, Unilever processes your personal data using automated means only if it is necessary for the entering into or the performance of a contract with you, or when you have given your explicit consent.

You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:

to obtain human intervention;
to express your point of view;
to obtain an explanation of the decision reached after an assessment; and
to challenge such a decision.

As part of the Unilever Group, a global business, Hindustan Unilever Limited shares your personal data within the Unilever Group and with selected third-parties in the following circumstances:

Third-party service providers. In order to carry out your requests, respond to your inquiries, fulfil your orders, honour coupons, provide you with samples, enable you to participate in sweepstakes or make various other features, services and materials available to you through our websites we share your personal data with third-party service providers that perform functions on our behalf, such as companies that: host or operate Unilever’s websites, process payments, analyse data, provide customer service, postal or delivery services, and sponsors or other third-parties that participate in or administer our promotions. They have access to personal data needed to perform their functions but may not use it for other purposes. Further, they must process this personal data in accordance with this Privacy Notice and as permitted by applicable data protection laws and regulations.
Other third-parties. Your personal data will also be used by us or shared with our sponsors, advertisers, advertising networks, advertising servers, social media networks, and analytics companies or other third-parties in connection with marketing, promotional, data enrichment (to find out more about our privacy key terms follow the link) and other offers, as well as product information.
Business transfers. Your personal data will be used by us or shared with the Unilever Group, primarily for business and operational purposes. As Unilever Group continues to develop the business, it may sell or purchase assets, subsidiaries or business units. In such transactions, your personal data generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, you consent otherwise). If another entity acquires us, our businesses or substantially all or part of our assets, or assets related to Unilever’s websites, your personal data will be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such personal data will be considered an asset of ours and as such it is possible they will be sold or transferred to third-parties.
Legal disclosure. We may transfer and disclose your personal data to third-parties:
- To comply with a legal obligation;
- When we believe in good faith that an applicable law requires it;
- At the request of governmental authorities conducting an investigation;
- To verify or enforce our “Terms of Use” or other applicable policies;
- To detect and protect against fraud, or any technical or security vulnerabilities;
- To respond to an emergency; or otherwise
- To protect the rights, property, safety, or security of third-parties, visitors to Unilever’s websites, Unilever or the public.

International data transfers

Unilever shares personal data within the Unilever Group or with third-parties for purposes described in this Privacy Notice.

Unilever will only send personal data collected within a restricted legal framework, such as e.g. the European Economic Area (EEA) or Asian Pacific Economic Cooperation (APEC), to countries which do not have data protection laws that are considered to provide appropriate levels of protection in the restricted legal framework in circumstances such as:

· To follow your instructions;

· To comply with a legal duty; or

· To work with our agents and advisers who we use to help run our business and services.

If we do transfer personal data to outside of the restricted legal framework, Unilever will make sure that it is protected in the same way as if it was being used in that restricted legal framework. We’ll use one of the following safeguards:

· Transfer to another Country whose privacy legislation ensures an adequate level of protection of personal data similar or equivalent to the country it was collected in;

Put in place a contract with the third-party that means they must protect personal data to the same standards as in the country the data was collected in.

Unilever takes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.

Our measures include implementing appropriate access controls, investing in the latest Information Security Capabilities to protect the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise personal data wherever possible.

Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.

We will keep your personal data for as long as we need it for the purpose it is being processed for. For example, where you make a purchase online with us we will keep the data related to your purchase, so we can perform the specific contract you have entered and after that, we will keep the personal data for a period which enables us to handle or respond to any complaints, queries or concerns relating to the purchase.

Your data may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.

We retain the identifiable data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete it.

We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or consumer need for it to be retained.

Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
The right to access and rectification. You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.
The right to data portability. The personal data you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.

The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
Rights related to automated decision-making. You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:
- to obtain human intervention;

- to express your point of view;
- to obtain an explanation of the decision reached after an assessment; and

- to challenge such a decision.

Further information and advice about your rights can be obtained from the data protection Regulator in your Country.

We are committed to protect your personal information collected and processed by us and look forward to your continued support for the same. If you have any query, grievance with respect to the processing of information by us, you can reach out to us by calling our Toll Free No. 1800-10-22-221 or by email to lever.care@unilever.com or submitting a request through the “Contact Us (Privacy Request/Concern)” form available on the HUL website.

You can also reach out to our Privacy Office in the event of any escalation or absence of resolution of grievance, requests, rights pertaining to personal data processed by us. You may contact our DPO/Privacy Grievance Officer at (1) The Data Protection Officer/Privacy Grievance Officer, Hindustan Unilever Limited, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099 or at: Grievance.Officer-Privacy@unilever.com. You can also call on the aforementioned contact number and request it to be referred to the DPO/Data Protection Office.

When a privacy question or access request is received, we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. If you are unsatisfied with the reply received, you may refer your complaint to the relevant Supervisory Authority. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services. When we post changes to this statement, we will revise the “last updated” date at the top of this Notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes). We will also keep prior versions of this Privacy Notice in an archive for your review.

We will not reduce your rights under this Privacy Notice without your consent.

Additional Privacy Terms or Notices

In addition to this Privacy Notice, there may be specific campaigns or promotions which will be governed by additional privacy terms or notices. We encourage you to read these additional terms or notices before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or notices will be made prominently available to you.